You’ll understand their goals, pain points, and buying patterns.
You’ll give this buyer persona a name, demographic details, interests, and behavioral traits.
(That being said: since different types of customers may buy your products for different reasons, you might need to create more than one buyer persona.) But you can create a customer persona to represent your customer base. You can’t get to know every customer or prospect individually. You might also hear it called a customer persona, audience persona, or marketing persona. This persona is fictional but based on deep research of your existing or desired audience. What is a buyer persona?Ī buyer persona is a detailed description of someone who represents your target audience. Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience.
